The majority of internet traffic is driven by the main commercial search engines, Google, Bing, and Yahoo!. Although social media and other kinds of traffic may generate visits to your website, search engines are the first method of navigation for many web users. This is often true whether or not your site provides content, services, products, information, or simply about anything else.

Search engines are distinctive in the sense that they provide targeted traffic — people searching for what you offer. If search engines cannot find your website, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your website.

SEO in Mauritius and other countries is something important yet there are still loads of companies that are rather new to its concepts or does not have time to invest in it.

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The words that users type into the search box carry extraordinary value. Time and experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.