Lives are popular in Mauritius: launches, giveaways, showroom tours, flash sales. A good live feels spontaneous, but the ones that sell are carefully prepared.
Before the live
- Pick one clear goal: launch a product, sell a stock, collect bookings, or announce a giveaway winner.
- Announce it two or three days ahead with a post and Stories, then again an hour before.
- Choose the time when your audience is free, often in the evening on weekdays.
- Test the connection, sound and light. Bad audio loses viewers faster than bad video.
- Prepare a run sheet: intro, products to show, offers, questions to answer, closing.
During the live
- Start with energy and say what viewers will get by staying.
- Greet people by name and answer comments live.
- Show products up close and repeat the key offer every few minutes for people who join late.
- Have a second person handling comments and taking orders in Messenger.
- Keep it focused. Twenty to forty minutes is often enough.
Giveaways
Giveaways boost participation, but follow the platform’s promotion rules (see Meta’s Business Help Centre) and publish clear terms: dates, conditions, how the winner is chosen. Announce the winner publicly.
After the live
- Keep the replay online and pin it for a few days.
- Reply to every comment and message left during the live.
- Cut the best moments into short clips for Reels and TikTok.
- Look at the numbers: peak viewers, comments, messages and sales.
NeAD organises and runs lives for brands, from preparation to replay clips. See our lives service or contact us.